As an entrepreneur you should always expect objections when someone is
considering funding your business idea. Objections can come in all shapes and
sizes from your product concept, your approach, your strategies or even in
your idea itself.
Do you want to know why you're not having success raising
capital. There are three R’s or three things you need to understand if
people walk out that door and don’t give you the money you seek.
Most people are wearing a badge that
says convince me, help me make a good decision. They need and want help.
They want to be confident in making the right choice. That is what a great
persuader does.
***The first R is Reason***
You didn’t give them a strong reason to fund you. Maybe
you didn’t generate enough interest. Or there wasn’t a need, a want, or a
desire to invest in your idea from your prospect. Your prospect has their
own reason why they would want to get involved with your project.
And you see this with rookie entrepreneurs all the time. The rookie
gives them a laundry list of reasons why to fund your idea. Which sucks
the energy out of your prospect, loses the emotion they had for your idea
and usually uncovers one reason not to invest their money.
You Must Always Find The One Or Two Main Reasons
Why They Would Want To Fund Your Idea.
This reminds me of a story of tapping into someone’s reason why.
Airman Jones was assigned to the induction center, where he advised new
recruits about their government benefits, especially their GI insurance.
It wasn't long before Captain Smith noticed that Airman Jones was having a
staggeringly high success-rate, selling insurance to nearly 100% of the
recruits he advised. Rather than asking him about this, the Captain stood
at the back of the room and listened to Jones' sales pitch. Jones
explained the basics of GI Insurance to the new recruits, and then said,
"If you are killed in a battle and have a GI Insurance, the government has
to pay $200,000 to your beneficiaries. But, if you don't have a GI
insurance and get killed in the battle, the government only has to pay a
maximum of $6000." "Now," he concluded, "which group do YOU think they are
going to send into battle first?"
The second R is Resources.
Maybe they didn’t have resources to fund your idea. Maybe they didn’t have the money; maybe they didn’t have the
support or maybe they didn't have the time to fund your idea.
The third R is the Rep.
That’s you as a person. Did you not develop a trust? Did you not create
rapport? Did you have the wrong type of style? Were they analytical, were
they social? You could have used the wrong type of motivation. Or it could
be what I call persuasion pitfall. Where you pushed a little to far or you
said something where they felt like they were getting trapped into a
corner. And this is the pitfall. And I know this has happened to you at
sometime in your life... either as an adult or as a child.
You go into a store and someone says the wrong thing or they push a
little to far and it just doesn’t feel right and you leave and never go
back to that store. And that’s what could be happening to you if you’re
hitting the wrong buttons. So take a look at those three things, which are
critical to understand why your prospects don’t buy.
Questions You Must Have The Answers For...
What is the greatest reason someone would want to invest in your idea?
When someone says you are seeking too much capital. What is your response?
When you have a conflicting style with a potential investor. What can you do?
Conclusion
Learning how to persuade and influence will make the difference between
hoping for a better income and having a better income. It is the missing
puzzle piece that will crack the code to dramatically increase your
income, improve your relationships, and help you get what you want, when
you want, and win friends for life.
Ask yourself how much money and income you have lost because of your
inability to persuade and influence. Think about it. Sure you’ve seen some
success, but think of the times you couldn’t get it done.
Has there ever been a time when you did not get your point across? Were
you unable to convince someone to do something? Have you reached your full
potential? Are you able to motivate yourself and others to achieve more
and accomplish their goals?
What about your relationships? Imagine being able to overcome
objections before they happen, know what your prospect is thinking and
feeling, feel more confident in your ability to persuade.