Finance & Capital mentor Bob Ryan responds to the following
question from a fundmyideas.com
visitor:
Who exactly are angel investors, and how do I know if they are an
appropriate funding source for my company?
Bob's response:
Broadly defined, angel investors are high net-worth individuals who invest
in entrepreneurial companies, usually at an early stage. Like
institutional venture capital firms, many angel investors provide cash to
young companies and take equity in return. One difference is that angel
investors typically invest smaller amounts of money in individual
companies than venture capitalists do, making them a possible resource for
companies that have exhausted their "friends and family" financing options
but are not ready to approach VCs for capital.
Some angel investors are members of angel groups, allowing them to
increase their access to investment opportunities and giving them the
possibility of investing jointly with other angels to hedge their risk.
Tapping into these networks is one way to start looking for investors.
Also make use of your personal network -- especially your professional
advisors. Your network may well be able to suggest potential angels.
In looking for angels to target, don't forget that choosing an angel
investor is a great opportunity to gain an advisor. So do your research.
The best investor for your start-up will be the one who can contribute
significant experience, knowledge, and networking opportunities, as well
as the cash you need to grow your business.